In simplest terms, a social media marketing strategy defines how your organization will use social media to achieve its business goals – and what platforms and tools will be used to achieve this. Who will do the work? And how often will it be handled?
It’s important to outline goals and measurable objectives, as well as consider how social media fits into the overall picture of your corporate identity.
Research on social media usage shows that not only is online connectivity continuing to grow; but also more and more consumers are turning to social media to research buying decisions, and to establish or reinforce brand opinions.