What Is A Social Media Marketing Strategy?

And why is it essential for business?

In simplest terms, a social media marketing strategy defines how your organization will use social media to achieve its business goals – and what platforms and tools will be used to achieve this. Who will do the work? And how often will it be handled?

It’s important to outline goals and measurable objectives, as well as consider how social media fits into the overall picture of your corporate identity.

Research on social media usage shows that not only is online connectivity continuing to grow; but also more and more consumers are turning to social media to research buying decisions, and to establish or reinforce brand opinions.

Through Social Media You Can:

  • Influence purchase decisions
  • Build your audience and increase engagement
  • Improve brand awareness
  • Correct a perceived error; explain your side of an issue
  • Promote a special offer
  • Enhance your customer service efforts
  • Reach key influencers in your industry
  • Gain customers through highly targeted advertising

We Can Help with Your Social Media Marketing Strategy:

  • Overall marketing plan review and strategy session
  • Determine which social media channels make the most sense for your business
  • Competitive research
  • Channel setup and initial post/s
  • Professional LinkedIn training
  • Act as support staff for your marketing team
  • Activity monitoring and reporting